When you join SFA as your Broker Dealer, you join a community of independent financial advisors who are passionate about serving their clients and helping them achieve their financial goals. You will have the opportunity to collaborate with, support, and learn from your fellow advisors who are always willing to share ideas for growth and continuity. Run your business your way, knowing that you have a community of your peers and the SFA Broker Dealer home office team members, supporting you every day.
Practice Management
We support you in all areas of practice management, helping you problem solve and plan for the future with consulting and useful tools. As your Broker Dealer, we help you focus on office management tools such as administrative job descriptions and workflows, tips for OSJs for the ideal branch exam, business valuation and continuity planning assessments, technology best practices, and training opportunities for you and/or your administrative support.
Education & Training
Participate in continuing education opportunities from your Broker Dealer across a full spectrum of advanced topics, delivered by industry experts, senior SFA team members, and members of the SFA community. You can pull from a larger Broker Dealer team who share their knowledge and experience. SFA provides training through AI Insight for those advisors who include complex products such as alternative investments in their practices.
Marketing Support
Do you need to attract new clients while maintaining and growing the ones you have? Do you need counsel on new and creative ways to reach and communicate with those clients? We partner with you to customize solutions that make sense for your business.
Technology
Technology is a critical element for maximizing your productivity, meeting regulatory compliance, and maintaining successful client relationships. Use the secure portal to access commissions, customer accounts, reports, and data. Establish a paperless workflow, and partner with leading providers such as Albridge, an affiliate of Pershing, for portfolio management, performance reporting, and account aggregation.